The availability of tons of e-commerce sites means that on-line merchants would like to explore business opportunities available on multiple platforms/websites. However,managing product information distribution and retail monitoring proves to be a daunting task for small to middle-scale merchants as they lack online tools to manage their multi-channel transactions. Enter Ghana software start-up RetailTower, previously written about by Emeka Okafor.
RetailTower is an online multi-channel management service built for online merchants. The service offers seamless integration with existing ecommerce solutions, shopping comparison engines, and online transactional marketplaces to provide a cost-effective and one-stop platform for online merchants to submit product feed, optimize and manage their products on shopping destination platforms such as; Google base, Shopzilla, Pricerunner, and pricegrabber.
Deploying a web application with well-tailored features, the RetailTower team aims to craft a solution that is simple, comprehensive and has seamless integration with shopping cart software.
RetailTower is still in development and is an exciting initiative for a West African start-up whose eyes are on the USA market. The start-up team emerges from MEST just like NandiMobile and Leti Games, which were previously covered.