Thursday, 4 August 2011

Finding Business Information Ghana Style, The Nandimobile Way

Ghanaian software startup Nandimobile, previously written about here, has stepped up gear in its quest to empower connections between businesses and their customers through mobile technology. Meet the brilliant minds behind Nandimobile:

L to R: Edward Tagoe, Anne Amuzu and Michael Dakwa

Since my last post on them, they have been up to many interesting things, including winning the best business award, for their Gripeline product, at the launch conference held in San Francisco, USA last February. Team Nandimobile is at it again. This time they've come out with one of Ghana's biggest mobile business directories dubbed Infoline Business Directory. What does this entail?

Business Information for End-Customers

With over 18,000 listings, the Infoline Business Directory enables mobile users to search through listed businesses, via SMS, with their mobile phones. The system returns results that contains the business' name, contact details, address or directions and the business sector. All it takes to receive info on a particular business in Ghana is to text ‘’FIND [Name of Company]’’ to short code 1945. Eg text "FIND Esoko" to 1945 to obtain available information on Esoko. The platform delivers results within seconds of sending in the request and also provides more results if there is more than one entry on a particular company. One thing, the service works on all mobile networks in Ghana and goes for only 10p per SMS (charged by the customer's network).

Business Listing and Back-End Analytics for Companies
Unlisted businesses can input their details freely at Nandimobile's website after which they will be listed in the directory. An Infoline dashboard service is available for businesses interested in tracking who is viewing or requesting for their information and other important business analytics. Companies with Infoline dashboard can easily edit or update their business information in the directory anytime such changes occur.

Nandimobile's Infoline tool effectively bring businesses closer to customers and customers closer to businesses, using simple SMS technology that everyone uses.

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